PPC AI Agent with Negative queries automation
FlowHunt’s PPC AI Agent automates negative keyword management in Google Ads, reducing wasted spend and boosting conversions with precise AI-driven targeting.
Let me present the results of our new Google Ads campaign after its first three days. It’s crucial to analyze all the new keywords that Google suggests, even if we didn’t initially intend to target them. Our goal was to launch a campaign for an affiliate tracking software project, PostAffiliatePro, focusing exclusively on product-related keywords. These keywords are expected to deliver the highest conversion rates.
Keywords we picked:
“affiliate software”, “affiliate tracking software”, “online affiliate software”, [affiliate software], [online affiliate software]
Keywords added to Ad Group
What was the reality? Google was targeting in Ad Group many irrelevant queries!
Google was trying to “optimize” our Ad Group with additional keywords, which for sure we don’t want to have in our Ad Group and should be added as Negative in the Ad Group.
Some examples of wasting our money by Google Ads
- salesforce affiliate marketing – user searching this term doesn’t need affiliate software
- azure affiliate program – looks like affiliate who wants to promote Azure services, not merchant building own affiliate program
- calendly reseller – Google, are you serious?
- ecwid affiliate marketing – this KW should be added in another campaign targeting competitors
…and many more queries
Automate Negative Keywords in Google Ads
With our PPC AI Agent we were able to automate decisions when a keyword should be added to an Ad Group or marked as negative. As a result, our campaign will be targeting just keywords relevant to predefined keywords without any additional manual checking.
Screenshot
Reasons why we want to have those additional keywords added by Google as Negative in current Ad Group:
- Relevant keywords to affiliate software, but we already target it in another campaign
- Query is not relevant to our software and will never lead to sale (Intent of user is different)
Frequently asked questions
- What is a PPC AI Agent with negative keyword automation?
A PPC AI Agent with negative keyword automation uses artificial intelligence to automatically exclude irrelevant or low-converting search queries in Google Ads, reducing wasted spend and improving campaign performance.
- How does automating negative keywords benefit my campaigns?
Automating negative keywords ensures your ads only target relevant queries, which minimizes wasted budget, improves conversion rates, and saves time by reducing manual keyword management.
- Can FlowHunt's AI Agent adapt to new keywords over time?
Yes, FlowHunt's AI Agent continuously analyzes incoming queries, automatically adding negatives or relevant keywords to maintain optimal targeting and maximize ROI.
Viktor Zeman is a co-owner of QualityUnit. Even after 20 years of leading the company, he remains primarily a software engineer, specializing in AI, programmatic SEO, and backend development. He has contributed to numerous projects, including LiveAgent, PostAffiliatePro, FlowHunt, UrlsLab, and many others.
Viktor Zeman
CEO, AI Engineer
Automate Your PPC Campaigns with AI
Boost your Google Ads performance with FlowHunt's AI-driven negative keyword automation. Cut costs, improve targeting, and maximize conversions effortlessly.
Learn more
