Product Launch

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Glossary

Go-To-Market (GTM)

Una estrategia de go-to-market (GTM) es un plan integral que utilizan las empresas para introducir y vender un nuevo producto o servicio en el mercado, mitigando riesgos al comprender el mercado objetivo y optimizar el marketing y la distribución. Integrar IA mejora el GTM al perfeccionar la investigación de mercado, la segmentación de clientes y el desarrollo de contenido.

Go-To-Market GTM AI +4
• 9 min read

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