Consumer Behavior

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Glossary

Remords de l’acheteur

Le remords de l’acheteur est un phénomène psychologique où une personne ressent du regret, de l’anxiété ou de l’insatisfaction après un achat. Découvrez les causes, les aspects psychologiques, les impacts commerciaux et le rôle de l’IA dans la prédiction et la réduction des remords de l’acheteur.

6 min read

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