Market Segmentation

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Glossary

Segmentation de marché par l’IA

La segmentation de marché par l’IA utilise l’intelligence artificielle pour diviser de larges marchés en segments spécifiques selon des caractéristiques communes, permettant aux entreprises de cibler des groupes de clients avec des stratégies marketing personnalisées pour une efficacité accrue et des taux de conversion plus élevés.

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