Lead Management

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Glossary

Lead Routing

Lead routing is het proces van het automatisch toewijzen van binnenkomende verkoopleads aan de juiste salesmedewerkers binnen een organisatie, zodat prospects worden gekoppeld aan de best passende vertegenwoordiger op basis van criteria zoals locatie, productinteresse en expertise. Leer hoe automatisering en AI leadverdeling optimaliseren voor betere conversie en klantbeleving.

Lead Routing Sales Automation +3
• 6 min read

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