TAM

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Glossary

TAM Analyse

Total Addressable Market (TAM) analyse is het proces van het inschatten van de totale omzetkans die beschikbaar is voor een product of dienst. Het omvat alle potentiële klanten en vertegenwoordigt de maximale vraag die gegenereerd zou kunnen worden als een bedrijf 100% marktaandeel zou behalen in een specifiek marktsegment.

TAM Market Analysis Business Intelligence +2
• 12 min read

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