Business Metrics

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Glossary

Novo Negócio Líquido

Novo Negócio Líquido refere-se à receita gerada a partir de clientes recém-adquiridos ou contas reativadas dentro de um período específico, normalmente excluindo qualquer receita proveniente de upselling ou cross-selling para clientes ativos já existentes. É uma métrica crítica para empresas que buscam medir o crescimento impulsionado pela expansão da base de clientes, em vez de depender apenas de vendas adicionais para os clientes atuais.

Business Growth Revenue Customer Acquisition +2
• 3 min read

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