TAM

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Glossary

Análise TAM

A análise do Mercado Total Endereçável (TAM) é o processo de estimar a oportunidade total de receita disponível para um produto ou serviço. Ela engloba todos os clientes potenciais e representa a demanda máxima que poderia ser gerada se uma empresa atingisse 100% de participação de mercado em um determinado segmento.

TAM Market Analysis Business Intelligence +2
• 12 min read

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